Tuesday, June 5, 2012

Kasanoff and Hinshaw disruption 1 of 7

Totally eliminate your industry’s persistent customer pain points (Kasanoff and Hinshaw).

Pain point 1. Students become stressed, and the stressors boil down to a few problems common to most people: time, money, and fear of failure. I think the solution lies in sufficient quality induction.

Pain point 2. After graduation when a dearth of employment opportunities first becomes apparent. It's in the weeks and months after completion that many students find that the marketing material that attracted them to the course was filled with false promises of a well-paid career. The solution could be punishment in law for institutions that make false promises about employment prospects. What happened to the advertising standards people, couldn't student unions take action through them?

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